Why I Started Style of Meraki
The story behind Style of Meraki, from discovering gemstones to making natural gemstone jewellery more accessible to women.
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Brand Custodian Contributor
48 articles
Rethinking Festive Marketing Beyond Posts, Puns and Digital Campaigns
Festive marketing is moving beyond posts and campaigns as Gen Z seeks meaningful experiences, participation and real-world connections.
Startup Mindset vs Startup Mentality
Startup Mindset vs Startup Mentality explores how founders can move beyond hustle and validation towards rational, sustainable growth.
The Age of AI & the End of Mediocrity
Artificial Intelligence may be one of the best things to happen to content marketers who know their craft, and one of the…
How Storytelling Can Build Brands in Small Towns
Discover how storytelling, local culture and word-of-mouth help brands build trust and lasting connections in India’s small towns.
PR for PR – PRotecting the Profession
PR is often misunderstood as promotion or gimmicks. This article explores its strategic role in building trust, reputation, and relationships.
How Many Times Can One Person Start Again?
A candid story of resilience, rebuilding, and entrepreneurship, exploring how a woman found the courage and strength to start over.
Getting Published Is Only Half the Journey: What Authors Learn About Marketing the Hard Way
A published book is only the beginning—authors must also learn how to market, build awareness, and reach readers.
Marketing Needs Marketing
AI is changing how marketing gets done, not making marketers redundant. Why strategy, judgement and human oversight still matter.
What If Your Competitor’s Biggest Strength Is Your Opportunity?
Discover how challenger brands can turn a dominant competitor’s strengths into opportunities through sharper positioning and customer focus.
Growing a Brand Without Chasing Every Trend
Build lasting brand recognition through consistency, clear communication and value—without chasing every marketing trend or noise.
How Experiential Marketing is Becoming a Key Growth Channel Alongside Influencer Marketing
How Experiential Marketing and influencer strategies are helping brands move beyond awareness and turn attention into intent.