Will Digital Gaming Win Over India’s Value-Conscious Gamers?
Explore how digital gaming is reshaping India’s gaming market as consumers weigh convenience, affordability and ownership when buying games.
Section
Contributors
Guest writing from practitioners, argued from inside the work.
58 articles
Why Better Data Matters More Than More Data in Marketing
Discover why better data, not more data, helps marketers make smarter decisions, improve insights and drive stronger business outcomes.
Building a Brand Around a Problem Consumers Didn’t Know They Had
How brands can build new consumer categories by solving everyday problems consumers may not realise they have, like hard water.
Why Small-Business Owners Need Fewer Growth Ideas, Not More
Small-business owners need fewer growth ideas and better diagnosis to identify the right priorities, solve constraints and drive progress.
What Building Style of Meraki Taught Me About Making a Product More Accessible
Explore how customer trust, confidence and experience shape service businesses and influence why customers return.
When Brands Chase Every Trend, They Risk Losing What Makes Them Distinctive
How brands can stay relevant without chasing every trend, protecting consistency, distinctiveness and long-term brand recognition.
People Don’t Just Buy the Service
How service businesses can build customer trust by creating confidence, delivering consistency and making every interaction count.
Social Media Isn’t a Branding Exercise Anymore – It’s a Direct Growth Channel
Social media is now a direct growth channel, helping brands build trust, drive demand, and turn content into real business.
From MBBS Students to Instagram Reels: How Do Students Become Personal Brands?
How MBBS students are using Instagram, short-form content and digital skills to build personal brands alongside their medical studies.
25 Years in Healthtech: What Has Changed, and What Still Hasn’t
How 25 years of healthtech transformed Indian hospitals, and why people, trust and usability remain central to lasting change.
When Brands Stop Shouting, What Happens to Marketing?
Brands can rethink packaging to make wellness products feel familiar, useful and relevant as part of consumers’ everyday routines.
AI Can Write the First Draft. But Can a Content Writer Make It Worth Reading?
How AI is changing content writing and why human creativity, emotion, originality and judgement still make content worth reading.