How Storytelling Can Build Brands in Small Towns
Discover how storytelling, local culture and word-of-mouth help brands build trust and lasting connections in India’s small towns.
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Brand Custodian Contributor
44 articles
PR for PR – PRotecting the Profession
PR is often misunderstood as promotion or gimmicks. This article explores its strategic role in building trust, reputation, and relationships.
How Many Times Can One Person Start Again?
A candid story of resilience, rebuilding, and entrepreneurship, exploring how a woman found the courage and strength to start over.
Getting Published Is Only Half the Journey: What Authors Learn About Marketing the Hard Way
A published book is only the beginning—authors must also learn how to market, build awareness, and reach readers.
Marketing Needs Marketing
AI is changing how marketing gets done, not making marketers redundant. Why strategy, judgement and human oversight still matter.
What If Your Competitor’s Biggest Strength Is Your Opportunity?
Discover how challenger brands can turn a dominant competitor’s strengths into opportunities through sharper positioning and customer focus.
Growing a Brand Without Chasing Every Trend
Build lasting brand recognition through consistency, clear communication and value—without chasing every marketing trend or noise.
How Experiential Marketing is Becoming a Key Growth Channel Alongside Influencer Marketing
How Experiential Marketing and influencer strategies are helping brands move beyond awareness and turn attention into intent.
Approved by Everyone. Remembered by No One.
How undefined approval chains turn clear marketing ideas into internally acceptable but externally forgettable content.
What Organic Farming Taught Me About Building Brands
How organic farming taught a seasoned marketer lessons about patience, relevance, resilience, values and building brands that last.
The Cost of Decision Paralysis: 70% Right Now or 90% Right Later?
The hidden cost of decision paralysis: why acting with 70% certainty today can create more value than waiting for 90% tomorrow.
Why AI Production, AEO and a Neglected Google Business Profile Now Decide Who Wins
AI production, AEO, GEO and Google Business Profiles are reshaping marketing. Discover how brands can stay ahead.