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introducing the 9:30 Brief
Every Tuesday Tune in to analysis in the world of brands.
How Gymshark Branding Built a Billion-Dollar Community
From garage screen-printing to billion-pound empire, Gymshark's secret: fitness creators wore their gear, creating authentic community beyond paid ads.
August 3, 2026
What Rare Beauty Reveals About Authentic Branding
Rare Beauty proves real vulnerability sells better than filtered perfection, with disability-friendly packaging and mental health funding turning cosmetics into conscious purchases that feel…
August 3, 2026
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