How Did a Home Kitchen in The Hague Build a Brand Without Spending on Marketing?
Discover how Chef Taqdees Syed built Curry Gossip in The Hague through authentic experiences, word of mouth and community.
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Brand Custodian Contributor
77 articles
How Do Brands Turn Customer Preferences Into Marketing Experiences?
Explore how Tommy Hilfiger and Kaiser Hospitality used customer insights, brand positioning, experiential marketing and retail experiences to build stronger customer preferences.
What Sports Fans Taught Me About Content Marketing
Discover how sports fans can teach brands to create engaging content through community insights, real-time marketing and audience trust.
India’s HRTech Future Will Be Built on Ecosystems, Not Just Technology
Explore how ecosystems, strategic partnerships and local expertise will drive HRTech adoption and business growth across India.
The Many Dimensions of Education Marketing
Explore the many dimensions of education marketing, from building institutional trust and understanding consumer behaviour to creating meaningful brand experiences.
Anyone can have an idea now. So what are we for?
Explore how human creativity, curiosity and judgement set great ideas apart in an AI-driven world where generating ideas is easier than ever.
Communication Skills and Leadership
Discover how communication skills and leadership drive product success, build customer trust, improve visibility, and give businesses a competitive edge.
How Does Training and Placement Generate Marketing Value for Engineering Colleges?
Discover how Training and Placement departments boost engineering college enrolment, strengthen industry ties, and build trusted educational brands.
Nobody Falls in Love with a Flow Meter: What B2C Marketers Get Wrong About B2B Buyers
Discover why B2B buyers value trust over desire and how marketers can build credibility, reduce risk and win industrial customers.
Building BGW from Bihar: How a Simple Idea Is Challenging the Way We Shop for Fashion
Discover how Rahul Kumar Singh built BGW Clothing in Bihar, challenging fashion norms with minimalist designs and a focus on simplicity.
From Copywriter to Content Consultant: Adapting in an AI World
Discover how a copywriter adapts to an AI-driven world, balancing technology, creativity and human emotion to create meaningful brand content.
How I Market “The Oven Guy” on a Shoestring Budget
Discover how The Oven Guy grew its Pune-based pizza business on a shoestring budget using local marketing, Instagram ads and Swiggy SEO.