What Makes a Strong Employer Brand in an Era of AI Hiring
Learn why strong employer brands matter in the era of AI Hiring and how trust, culture and authenticity attract top talent.
Section
Career Thinking
Craft, promotion, and the politics of doing good work inside real companies.
11 articles
The First Thing Every New Brand Manager Should Learn Isn’t Marketing. It’s Finance
Why every new Brand Manager should understand finance, ROI and budgets before creating their first marketing campaign.
The Most Expensive Mistake Young Brand Managers Make in Their First Year
The biggest mistake Brand Managers make in their first year isn't a lack of creativity, it's changing a brand too soon.
What Brand Managers Really Do: Less Cannes Lions, More Spreadsheets
Discover what being a brand manager is really like, from spreadsheets and meetings to strategy, P&L, and protecting the brand.
How to Write a Positioning Statement That Isn’t Garbage
Learn how to write a positioning statement that stands out by choosing the right audience, category, benefit and proof.
AI Marketing Is Changing the Rules for Young Marketers
AI is changing marketing careers. Learn what young marketers should focus on to stay valuable in the age of AI.
Don’t Let Hustle Culture Destroy Your Career
Hustle culture promises success but often leads to burnout. Learn why protecting your energy is essential for building a long, successful career.
How to Build a Branding Portfolio That Gets You Hired
Learn how to build a branding portfolio that proves your skills, stands out to employers, and helps you land your first branding job.
Trust Your Judgment: Why Every Junior Marketer Needs a Point of View
Trust your judgment to build stronger opinions, sharpen your taste, and earn trust that accelerates your marketing career.
AI in Marketing: Why Average Marketers Should Be Worried, Not Great Ones
AI in Marketing is changing marketers' roles. Discover why creativity, strategy and empathy matter more than ever.
Every Startup Founder Wants to Become a Creator. Here’s Why.
Why every startup founder is building a personal brand and how trust, visibility and content are reshaping business growth.