Dollar Shave Club: How Viral Growth Challenged a Category Giant
Dollar Shave Club used Viral Growth, humour and digital storytelling to challenge Gillette and disrupt the razor industry.
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Trader Joe’s: How Store Experience Became a Brand Advantage
Trader Joe’s shows how a distinctive store experience can build customer loyalty, strengthen brand identity and create a lasting retail advantage.
How Many Times Can One Person Start Again?
A candid story of resilience, rebuilding, and entrepreneurship, exploring how a woman found the courage and strength to start over.
Discord: How Community-First Growth Created a New Social Platform
Stop fighting algorithms. Learn how Discord used community-first growth to turn a failed game into a $15 billion chat platform.
MUJI: How Minimalism Became a Commercial Strategy
MUJI’s minimalist approach turned simplicity, functionality and consistency into a powerful Commercial Strategy, redefining how brands create value.
GitHub: How Developer Communities Can Build Brand Power
GitHub shows how Developer Communities can turn collaboration, open source and participation into lasting brand power.
LVMH: How Brand Portfolio Strategy Built a Luxury Empire
LVMH’s Brand Portfolio strategy shows how distinct luxury brands, culture and scale can combine to build a global luxury empire.
Ben & Jerry’s: How Social Activism Became a Brand Identity
Ben & Jerry’s shows how social activism can move beyond campaigns to become a defining part of a brand’s identity.
Getting Published Is Only Half the Journey: What Authors Learn About Marketing the Hard Way
A published book is only the beginning—authors must also learn how to market, build awareness, and reach readers.
GoPro: How User Content Became the Marketing Engine
A TV commercial is ignored, but a viral stunt is shared. See how GoPro mastered user content to win the market.
Lululemon: How Community Branding Built a Premium Activewear Brand
Why pay for ads when teachers can sell for you? Discover how community branding built Lululemon’s $10 billion empire.
Notion: How Community-Led Growth Built Product Evangelists
Stop wasting money on ads. Learn how Notion used community-led growth to turn regular users into a massive global sales team.