5 Ways Brands Can Make Ordinary Products More Interesting
Discover 5 ways brands can make ordinary products more interesting, memorable and engaging without changing what they sell.
Category
Brand Thinking
162 articles
7 Ways Brands Can Turn Customer Questions Into Marketing Ideas
Turn customer questions into useful marketing ideas with 7 practical ways to create content that addresses what your audience really needs.
Why Do New Category Creation Need Different Marketing Rules?
Launching an unfamiliar product is dangerous. See how mastering category creation unlocks ultimate market dominance.
Why Does Category Familiarity Make Marketing Harder?
A boring design is dangerous. See how mastering the psychology of category familiarity unlocks massive growth.
Dyson: How Engineering Transparency Created a High-Tech Luxury Brand
Stop hiding the mechanics. Learn how Dyson used brilliant engineering transparency to build a massive luxury empire.
Zudio: How Value Retail Disruption Redefined Fast Fashion
Stop overpaying for fashion. Learn how Zudio used brilliant value retail disruption to build a massive retail empire.
Stanley: How Influencer Repositioning Created a Viral Sensation
A flat cash flow is dangerous. See how Stanley used influencer repositioning to build an ultimate $750M retail empire.
Britannia: How Portfolio Diversification Captures Every Consumer Segment
Why sell to just one age group? Discover how brilliant portfolio diversification helps Britannia capture every single buyer.
Red Bull: How Content Marketing Turned an Energy Drink Into a Media Empire
Why do buyers choose Red Bull? Discover how proven content marketing turns extreme stunts into an unstoppable brand.
Quibi: Why Market Failure Can Happen Despite Massive Investment
Why did a $2 billion app die in 6 months? Discover how Quibi became the worst market failure in streaming history.
Chipotle: How Ingredient Transparency Became a Brand Asset
Hidden freezers hurt trust. See how Chipotle mastered ingredient transparency to win loyal customers and drive massive sales.
Peloton: How a Brilliant Community Product Built a Massive Fitness Empire
An ordinary bike gathers dust, but a community product builds loyalty. See how Peloton mastered digital fitness communities.