How Does De Beers Use Origin Marketing to Make Diamonds Desirable Again?
Discover how De Beers uses Origin Marketing, provenance and storytelling to renew consumer desire for natural diamonds in a changing market.
Category
Campaign Thinking
15 articles
Can Marketing Restraint Make a Campaign More Memorable?
Can Marketing Restraint make campaigns more memorable? Explore how saying less can help brands stand out, build recall and stay relevant.
Amul Advertising: How Topical Campaigns Became a Habit
Amul Advertising turned topical humour into a lasting brand habit, using wit, timing and cultural relevance to stay memorable.
What Spotify Wrapped Reveals About Brand Engagement
Discover how Spotify Wrapped turns personal identity into brand engagement, creating loyalty and millions of organic shares.
The Success Behind Amul’s Topical Advertising Strategy
Discover why Amul advertising became iconic through fearless consistency, cultural relevance, and unmatched creative freedom.
The Domino’s Turnaround Started With Radical Honesty
Discover how the Domino's Turnaround used radical honesty, better products, and trust to achieve one of branding's greatest comebacks.
Why Apple’s Think Different Campaign Still Matters Today
Discover why Apple's Think Different campaign remains a timeless branding lesson in purpose, identity, and consistency.
The Old Spice Campaign Worked Because It Ignored Category Rules
Discover why Old Spice broke every deodorant advertising rule and created one of marketing's most memorable brand campaigns.
What Spotify Wrapped Teaches About Building Annual Brand Rituals
Discover how Spotify Wrapped became an annual ritual and what brands can learn about creating lasting customer traditions.
Stop Looking for Viral Campaigns. Start Looking for Repeatable Ones
Discover why viral campaigns aren't enough and how consistent marketing builds stronger brands and lasting customer loyalty.
Before You Launch a Campaign, Answer These Five Questions
Brand Managers can launch stronger campaigns by asking five essential questions about goals, audience, messaging, channels, and success.
The 10 Questions Every Good Brand Manager Asks Before Approving a Campaign
Discover the 10 essential questions every Brand Manager should ask to create campaigns that are creative, effective, and memorable.