WeWork: How Brand Hype Can Outrun Business Reality
WeWork’s rise and fall shows how Brand Hype can mask weak business fundamentals, risky growth and an unsustainable model.
Section
Industry Insights
Money, consolidation, and where the discipline is drifting.
25 articles
Kodak: How Innovation Failure Can Destroy a Market Leader
Kodak’s downfall shows how Innovation Failure can destroy market leaders that fail to adapt to disruptive technology and changing customer needs.
BlackBerry: Why Product Strength Couldn’t Prevent Brand Decline
BlackBerry’s decline shows why Product Strength alone cannot sustain a brand when markets, customers and expectations change.
Tiffany: How Colour Branding Created a Luxury Asset
Discover how Tiffany turned colour branding into a powerful luxury asset through consistency, heritage, and distinctive brand codes.
Victoria’s Secret: Why Brand Relevance Matters When Consumers Change
Victoria’s Secret shows why Brand Relevance matters: brands must evolve with consumers while staying true to their core identity.
Blockbuster: How a Business Model Became Its Biggest Blind Spot
Blockbuster’s collapse shows how a successful business model can become a blind spot when companies fail to adapt to changing customers.
ChatGPT Ads in India: What OpenAI’s Move Means for Brands
ChatGPT Ads are changing how brands reach consumers in India, bringing advertising into AI-powered conversations and discovery.
Why Founder Branding Gives Startups an Unfair Advantage
Learn how Founder Branding builds trust, attracts investors, and gives startups a lasting competitive advantage beyond the product.
What the Twitter Rebrand Revealed About Brand Equity
How the Twitter rebrand to X revealed the true power of brand equity, customer trust, familiarity, and emotional connection.
Rahul Johri Joins Flash Sports & Media Holdings Board to Drive Cricket Media Growth
Rahul Johri joins Flash Sports & Media Holdings' board to drive cricket media growth with decades of sports leadership.
How the Best Brands Are Winning on India’s Fastest-Growing Advertising Platforms
Discover how the best brands use retail media and quick commerce apps to reach shoppers and drive measurable growth.
The Search Shakeup: Why the Best Brands Can No Longer Depend on Clicks
How the best brands can survive AI search as Google clicks decline and SEO shifts from rankings to AI citations and trust.