Topic

IKEA

2 articles

IKEA shows how effort can create stronger ownership, attachment and value, turning self-assembly into a rewarding brand experience.

Rajnish Kumar · 13 Aug · 4 min

Discover how IKEA's business model uses consumer psychology, self-assembly, and store design to build one of the world's strongest brands.

Rajnish Kumar · 24 Jul · 4 min