GoPro: How User Content Became the Marketing Engine
A TV commercial is ignored, but a viral stunt is shared. See how GoPro mastered user content to win the market.
Topic
Action Cameras
1 article
The week in brand, in your inbox every Tuesday at 9:30.
1 article
A TV commercial is ignored, but a viral stunt is shared. See how GoPro mastered user content to win the market.