How Brand Custodian reports, sources and corrects. If we fall short of what follows, tell us and we will fix it.

Sourcing

Claims of fact are attributed to a named source wherever possible. Figures carry the organisation that produced them and the period they cover. Where we rely on a single source, we say so.

Independence

Advertisers and sponsors have no influence over editorial coverage, no advance sight of articles, and no right of review. Commercial content is labelled on the page.

Corrections

Errors of fact are corrected as soon as they are confirmed, and the correction is noted on the article rather than made silently. To report one, email contact@brandcustodian.in with the URL.

Updates

Substantive updates to a published article are dated. Copy-editing and formatting changes are not.

Use of AI

[State your position plainly — whether AI assists with research, drafting, summarising or images, and what a human verifies before publication. Readers and search engines both now expect this, and vagueness costs more trust than any honest answer.]